Denizli emerged as the new basin for the manufacture of bathrobes, towels, bed linen, etc. İn Turkiye Besides, Denizli province is the place where home textile sector is clustered and strongly operated in Turkey. Approximately 57% of Turkey’s towel, bathrobe, sheet and duvet cover exports are actualized from Denizli . In this context, this research, aims to analyse the competitiveness of Denizli home textile sector, which is the strongest home textile cluster in Turkey, by using Porter’s diamond model. There are many researches in the literature, which analyse the competitiveness of different nations/countries and dissimilar industries/sectors by using Porter’s diamond model. Besides, there are studies, which analyse the competitiveness of textile and clothing sectors of different countries (China, India, Thailand, Iran, South Korea, Vietnam, Italy, Turkey) [6–18]. However, there are not any researches, which analyse the competitiveness of home textile sector, which is one of the most important sub-sectors of textile and clothing sector. At this point, this study differentiates from other researches and contributes to the literature by focusing on Turkey, which is one of the most significant global home textile exporters, and Denizli home textile sector, which is the strongest home textile cluster in Turkey